The Medica, Dusseldorf, Germany

The Medica, in Dusseldorf, Germany, is the place where the world of medical technology meets, once every year in the month of November. This year the fair is slated to be held from the 16th till the 19th of November. All the high tech products, world market leaders, hidden champions and startups will be there, in their full glory, waiting to welcome trade visitors and decision makers from al over the world. Just to give a small snapshot of the fair, this year there are expected to be about 1700 or more exhibitors from almost all corners of the world, displaying approximately 16 different product and service categories. The exhibitors will include manufacturers, traders and service providers, and the visitors will include the top decision makers from the global industry. These are just some of the figures leaned from the fair's official website here. The fair is expected to host many conferences and forums, where a veritable exchange of ideas and thoughts is expected to take place. There will obviously be a lot to learn, for both the exhibitors as well as the visitors.

In view of the prevailing conditions because of the havoc caused by the corona pandemic, the fair this year is expected to be different in terms of the health and hygiene protocols that are being put in place. A lot more planning is expected to go in this year, to make the fair a success. More so because of the fact that a lot of the international fairs have been cancelled or postponed this year, some at the very last minute, and that list is growing longer with each passing day. Even with this fair, there are apprehensions about whether this fair will at all take place. The German economy being very closely linked to the events and exhibitions market, has made the whole thing even more complex. With so many fairs and trade shows organizers, designers and stand constructors, practically on the verge of going bankrupt, it is high time that the fair scene gets back on its feet. With the travel and hospitality industry too closely linked to the events and fairs calendar, this is even more so. But whether exhibitions will again be organized any time soon, also depends on how the Covid virus spreads or behaves in the coming days.

We are all keeping our fingers crossed, and hoping and praying that everything turns out well and the exhibitions and events calendar starts turning its pages again, and we are again able to get back in the fair grounds, designing and building up for our clients again, just like we have been doing in the last so many years. We pray that everyone stays safe and is able to see a turnaround in the economy sooner rather than later. And that we al come out with smiling faces again, hopefully without masks to keep safe!

Do stay in touch and let us know if we can be of any help. We look forward to hearing from you.