The importance of proper lighting as a design tool for exhibition booths or stands can never be over-emphasized. Whatever, the focus product group of a trade show or exhibition be, proper lighting can be a very effective medium to enhance the overall experience and ambience inside the stall. It can, in fact, be a very important part of the message that the exhibitor would like to send out to potential visitors at his booth.
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| Lighting as an exhibit design tool |
If proper lighting can enhance the user experience, bad lighting can altogether kill it too. A designer has to strike a balance, so as not indulge in unnecessary overkill. Just putting in a lot of lights at every corner, does not seem to be the right way to light up an exhibition booth. It needs to be an integral part of the whole design fabric. Sometimes, low lighting can be more powerful than anything else.
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| Low and selective lighting for a better design effect |
Sometimes the lighting itself can be seamlessly woven into the overall design fabric of the tradeshow booth, for a very unique and eye-catching look.
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| Lighting as an integral part of exhibit design |
Whatever be the way one uses lighting to lend character to the exhibition stall, it, unfortunately, remains one of the most under-used and under-utilised of all design elements.
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