In the last many years that I have been in this industry, I have found this to be the most tricky of all questions that I get asked by my clients. The reason is, there is no one specific factor that determines price. Price is determined by so many factors, to varying degrees depending on the specific conditions of the exhibition, that it becomes extremely difficult, even for experts, to determine an exact price for an exhibition stand!!
At first glance, it would appear as if the price of a stand is the sum of the price paid for the raw materials and the labour that needs to be used to put it all together and sundry other insignificant factors. But really that is not so. There are a lot of factors that are not easily visible to people who are not actively associated with stand building in exhibitions. And these factors can have very significant effects on the overall price of the stand!!
One factor is the location of the exhibition. Is it in India? If so, then in what city? Or is it in some European country? How many exhibitions does that city hold in a year, also effects the price of a stall!! Because that determines how conducive the environment there is for building an exhibition stand. That is so, because if a lot of exhibitions are held there, then obviously, better infrastructure would have come up to aid exhibition stand building. And that can reduce the cost somewhat.
Then again, an important factor is the timing of the exhibition. Sometimes when an exhibition is being held in a very busy period, the cost of building a stall can go up. This is so because all contractors and stand builders become very busy and then they have to hire extra people to look after increased demand. Naturally, that means increased costs for them and automatically for you.
Another very important factor is the time left for the fair, when the stand design is finalized and the purchase order is issued. The more time there is for the fair, the better planning can go into stand construction and that can reduce costs. Even otherwise, stand builders are more game to reducing prices when they still have a lot of time on their hands, than when they have their backs pushed to the wall in terms of deadlines.
For professional design or design-and-build services for exhibitions and trade shows in any part of the world, please feel free to mail us your queries. Studio One Designs Pvt. Ltd. is an exhibition design company based in India, with partners all over the globe!!
Disclaimer: Please confirm exhibition dates, venues and other details from the fair organizers before planning anything. We are providing information only as per what we have gathered from various sources, and it may or may not be accurate!!
Well written piece, but few questions still remain. Where does your speciality lie?? Since you are in the know of things, how much would you be able to reduce a price? Without compromising on the quality? And most importantly, after reducing the price, would it be lower than what other designers offer, or is your low, actually higher than others' par prices?
ReplyDeleteRegards,
Amit B
Dear Mr. Amit,
ReplyDeleteIt would be great if you could drop me a line on my mail and we could discuss in greater detail. But briefly, I can tell you that what I have written only indicates what factors would reduce the cost of a stand. They would, more or less be the same for all designers. However, sometimes people will not tell you that, in a bid to manipulate you into working with them. Also these factors may have a varying degree of effect on the final price depending on a lot of other factors.
I would appreciate, if you could inform me about the specific fair that you have in mind, and accordingly we could work out a solution for you.
Best regards,
Team Studio One