The CPhI WorldWide, the premier event for the pharmaceutical industry globally, has finally surrendered in front of the global pandemic that is Covid-19. It is a travelling exhibition, in that every year, it is held in a different city, like Frankfurt, Milan, Barcelona, Madrid etc. This year, it was supposed to be held in Milan, Italy.
As per a short and terse notice on its official website, after prolonged and detailed discussions and consultations with various stakeholders, it was decided to postpone the physical event to next year. This year, a digital meeting will be organized, so that business can be conducted, although in a virtual space. This probably is what the future holds. Virtual exhibitions and trade shows, where buyers and sellers meet digitally.
The CPhI WorldWide is not the first fair to be postponed for a year. There have been numerous events this year that have been either cancelled or postponed. The way things are moving, it doesn't seem to be the last fair either, to be postponed. The earliest that normalcy will be restored, seems to be only by early next year, once either a vaccine or a medicine is widely available for CoVid-19. Till then travel restrictions will remain, and so will the atmosphere of fear. Till then we can only hope that things don't go further south.
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