International Exhibitions - Post the Pandemic!

The Corona or the Covid-19 pandemic has been a destructor like none before. There is no industry any where in the world, that hasn't been badly hit, except probably the healthcare sector, and the factories which have suddenly started manufacturing face masks, sanitizers, disinfectants and such other.

However, businesses worldwide now, need to open up and start functioning to stay afloat and survive. And for that they need to meet people, and discuss. The best platform for that, so far as international business is concerned at least, is the humble exhibition or the trade show. The problem is that the moment we talk about international trade shows, we have to talk about air travel across borders, we have to talk about hotel stays, and we have to talk about the crowds at the venue. What we are effectively talking about is close interaction with potential virus carriers, and a potential spread of the corona virus. We could do away with participating at the fairs, or visiting them, but then that would mean the end of profitable business for many. So it is really a very difficult trade-off, one which does not offer any easy answers.

Thankfully, as the virus gets controlled in most parts of Europe, the area it hit the hardest till a month back. things are looking up. There are fewer postponements and cancellations. Participation at the next few fairs might be a little lower than usual. The visitors might not come in as huge numbers as is normal. But with things normalizing for most part, the exhibitions coming up in Europe, might be the harbingers of good news for many. Precautions will need to be taken, planing will have to be more intense, and there will be many new normals. But things will get back to normal.

Hopefully by September 2020, the exhibition and trade show sector, in Europe will be booming again, and will lead to many more business deals and many more happy stories. Looking forward to it!!

A Snapshot .... Heimtextil Frankfurt 2016

Stand design at the Heimtextil 2016, in Frankfurt, Germany, is almost like the distant past, one would be tempted to say. So why post a snapshot now? Well, the answer is slightly embarrassing. We just got a little lazy, and didnt get around to preparing a good enough snapshot earlier. Happens!!

Well, to cut a long story short, we designed and built a stand for Divya Textiles Pvt. Ltd., a Mumbai based manufacturer of quality home furnishings, at the 2016 edition of the Heimtextil in Frankfurt, Germany. The design brief was, well very brief. We had to design a simple stand, to showcase the elegance of their products, and we had to be economical. 

We somehow managed to do it, we believe. The high point of the design was the three focal walls, which formed the backdrop to their three bed stories. The straight shelves with concealed lighting, were for the display of their cushions in bulk. Each cushion was a symbolic representation of their complete bed story.

Rather than detail out the complete stand in our words, we would much rather prefer that you go through the snapshot, which we have posted on youtube, and form your own opinion about it. Do let us know what you think. You can post here, or mail us at info@teamstudioone.in We will look forward to your feedback.

Do also visit our website to know more about us.

The K Show 2019, Dusseldorf, Germany.

The K Show 2019, is coming up in Dusseldorf, Germany. The biggest fair for the plastics and rubber industries. The fair is held once every three years, and hosts decision makers from across the world. This year it is expected that around 3,200 exhibitors, around two thirds to be international exhibitors, the rest being German, will be there to showcase their products and expertise. And it is expected to be spread over more than 170,000 sqm of floor space. There are expected to be supporting programmes, alongside the exhibition, where a lot of hot topics concerning the plastics and rubber industries will be discussed. The main product categories at this years' edition are expected to be Raw materials and accessories, Machinery and equipment, Semi-finished products, technical parts and reinforced plastics, and Services, research and science.

The fair this year, is expected to host at least, around 230,000 visitors from all over the world. To put things in perspective, a very interesting piece of information needs to be shared. I have taken the liberty of taking it straight from the official website of the K Show 2019, as is most of the data shared here. 97% of the visitors at the last edition were very satisfied / satisfied with their experience at the fair. 98% testified that the K Show has the highest density of innovation, 97% thought that they were able to achieve their goals of visiting the fair, and 97% were very satisfied / satisfied with the presence of market leaders in the fair. The point to be considered here is, it is said as per the organizers, that 82% of all trade fair visitors are directly involved with purchasing decisions!

On the exhibitor side also, there were reports of a very high level of satisfaction at having displayed the fair. 95% awarded the K Show, top marks for the quality of visitors, 98% were able to achieve their goals of participation at the fair, 90% rated their business success at the fair as very good to satisfactory, and 93% recommending participation at the fair. 

If you are thinking of participating at this years edition, we could help you design your corporate identity at it. We specialize in trade show design, and are a regular at the fair, as also in various other fairs all over Europe. Do get in touch with us at Studio One Designs Pvt. Ltd. We will be happy to help. Do visit our website to know more about us, and to have a look at our previous work, and our portfolio. We look forward to hearing from you!

Exhibitions in Germany: May 2019

The exhibition industry never sleeps in Germany. Be it winters, be it summers, be it rain, hell or high water, the industry is always on its toes. All through the year, the venues and the halls remain booked. Sometimes the exhibitions are one after the other, at other times, there is a long gap between two consecutive fairs. But there is no month, which doesn't see at least one fair!

Be that as it may, we take a look at the fairs coming up in Germany in the month of May 2019.

The first important fair of the month is, the IFFA. Opening on the 4th of May 2019, and running till the 9th of May 2019, the IFFA in Frankfurt is supposedly, the number one fair in the meat industry. It, once again, brings together all the players from the industry, retail and butchers trade. About 63,000 people are expected to visit, and with about a thousand exhibitors, they will definitely not be disappointed.

Stand Design at the ECS 2019, Nuremberg, Germany.

The next important fairs in May 2019, will be the Techtextil, and the Texprocess fairs which will be held concurrently from the 14th till the 17th of May 2019, in Frankfurt. The Techtextil will display the entire range of technical textiles, functional apparel textiles and textile technologies, while the Texprocess, on the other hand is the leading fair for the garment manufacturing and textile processing industry.

If you would like to give your stand at any fair, a distinct identity, please do get in touch with us. We look forward to be of help. We, at Studio One Designs Pvt. Ltd., have strategic tie-ups with leading stand constructors all over Europe, to give our clients flawless service, the best designs at the best prices, and above all, peace of mind and reliability.

Color as a design tool.

Colors are a very important, yet very subjective, tool in the design industry. They can be very effective and yet very under-rated, as a component of design. Due to cultural considerations, or prior association of a color with a particular emotion, they can evoke entirely different reactions in different people. Red, for example, could evoke a feeling of euphoria and happiness in some people and a feeling of lurking danger in some others. The context, in which the color is visible, also decides the reaction that it will elucidate in a particular person.

Image courtesy: http://www.internimagazine.com/last_news/news_agenda/may-design-series-il-design-incontra-il-business/attachment/exhibition-design-from-ab-rogers-may-design-series-2013-london-uk-2/

Where exhibition design is concerned, one has to realize that it has a very peculiar problem, so far as creating brand equity is concerned. Unlike a normal composite market place, where one comes across many shops selling many different wares; in an exhibition, there are rows and rows of stalls selling pretty much the same set of goods or services. Furthermore, since the exhibition usually has a fixed display period of, maybe a few days, again unlike a normal marketplace, the visitors have to hurry through it all. Now, imagine yourself in an exhibition as a visitor, where you have to go through aisle upon aisle of various vast halls, all having stalls on both sides, offering the same things, and having to decide which booth to go into, and which to give a miss. Add to all the confusion, the fact that all you have is maybe three or four days to do it all!!

This is where, like other components of design, and probably more prominently, color comes into play. The overall color scheme is a major contributor to the character, ambiance, and feel of the booth. It can convey the corporate message of the exhibitor, or put forth the status of the company, or establish its brand equity in a very powerful, yet subtle way. Unfortunately, most exhibitors seem to be color blind, and stick to the corporate color palette for inspiration, rather than explore the entire color wheel. The designers too, prefer to pick the safer, more neutral color combinations, rather than experiment with newer shades or colors. But, wherever they are allowed to, and wherever they do, the results are absolutely stunning to say the least.

What do you think? Fell free to let us know!!

Do get in touch with us, to discuss the possibilities that are associated with your participation in your next fair or trade show. We look forward to hearing from you

Some Upcoming Exhibitions in India - 2018

As it happens, quite a few major fairs are planned in the remaining few months of 2018. One of the major ones, would be the Indian Handicrafts & Gifts Fair, at the Expo Mart in Greater Noida, It is the autumn edition of the famed handicrafts fair, held twice every year. The Autumn edition of 2018 will be held from the 14th till the 18th of October.

Organised by the EPCH, or the Export Promotion Council for Handicrafts, the IHGF, is Asia's largest gifts and handicrafts fair. Conceptualized in the year 1994, the IHGF, has now become the one stop shop for all sourcing needs of international buyers and buying agents. The fair, this year, offers more space, more exhibitors and a categorization of products into 14 distinct categories, for a better and more interactive display. 

Needless to say, we cater to this segment too!! In fact, we have been designing and building for our clients at this fair, since the year 2000, and this happens to be one of the most important fairs for us in our calendar!! 

This particular stand was built for the very reputed export firm, Asif Designs / Atuf Industries, which happens to be based in Moradabad, in the autumn edition of the IHGF 2016.

The product range was so vast and varied, that in spite of having created different sections for the different categories, and in spite of the arrangement to hang the lamps from the beams in the ceiling, a lot of the products ended up on the floor. But, we were able to arrange them meaningfully, and create an impact.

If you would be interested in giving your brand a distinctive identity, and create a lasting impact on the visitors' mind, do get in touch with us at info@teamstudioone.in. We would be happy to help and be a part of your team for all future fairs and exhibitions worldwide.

The CPhI WorldWide 2016, Barcelona.

The CPhI WorldWide 2016, the world's leading pharmaceutical fair, will be held this year from the 4th to the 6th of October, at the Fira de Barcelona Gran Via, Barcelona, Spain. Held concurrently with the ICSE, InnoPack, P-MEC and FDF, it expects to host more than 36,000 visiting pharma professionals and decision makers. As always, there are expected to be more than 2,500 exhibitors from over 150 countries, and over a hundred free industry seminars, making it the best place to be in for networking for professionals from the industry. Every sector of the pharmaceutical industry and market, is expected to be present and represented at the three day event, which will be held for the first time in the beautiful locales of Barcelona.

A look at the the statistics gathered by the organisers, on the client feedback with regards to the 2015 edition of the fair, that was held in Madrid, Spain, shows that an overwhelming 87% rated CPhI WorldWide as the leading global gathering of the pharmaceutical industry, while 85% agreed that it is the most important show in the pharmaceutical industry calendar. 

AND, we will be there. Yes, Studio One Designs Pvt. Ltd., will be there, designing and constructing for our clients, stands that complement and enhance their brand value and make their presence more powerful. Just like last year, we will be making sure that our clients get the best services for the best prices. And we look forward to more satisfied clients, who look forward to a long term business relationship. 

If you would want to get you booth designed and constructed at the fair, do get in touch with us. We look forward to working with you.