The K Show 2019, Dusseldorf, Germany.

The K Show 2019, is coming up in Dusseldorf, Germany. The biggest fair for the plastics and rubber industries. The fair is held once every three years, and hosts decision makers from across the world. This year it is expected that around 3,200 exhibitors, around two thirds to be international exhibitors, the rest being German, will be there to showcase their products and expertise. And it is expected to be spread over more than 170,000 sqm of floor space. There are expected to be supporting programmes, alongside the exhibition, where a lot of hot topics concerning the plastics and rubber industries will be discussed. The main product categories at this years' edition are expected to be Raw materials and accessories, Machinery and equipment, Semi-finished products, technical parts and reinforced plastics, and Services, research and science.

The fair this year, is expected to host at least, around 230,000 visitors from all over the world. To put things in perspective, a very interesting piece of information needs to be shared. I have taken the liberty of taking it straight from the official website of the K Show 2019, as is most of the data shared here. 97% of the visitors at the last edition were very satisfied / satisfied with their experience at the fair. 98% testified that the K Show has the highest density of innovation, 97% thought that they were able to achieve their goals of visiting the fair, and 97% were very satisfied / satisfied with the presence of market leaders in the fair. The point to be considered here is, it is said as per the organizers, that 82% of all trade fair visitors are directly involved with purchasing decisions!

On the exhibitor side also, there were reports of a very high level of satisfaction at having displayed the fair. 95% awarded the K Show, top marks for the quality of visitors, 98% were able to achieve their goals of participation at the fair, 90% rated their business success at the fair as very good to satisfactory, and 93% recommending participation at the fair. 

If you are thinking of participating at this years edition, we could help you design your corporate identity at it. We specialize in trade show design, and are a regular at the fair, as also in various other fairs all over Europe. Do get in touch with us at Studio One Designs Pvt. Ltd. We will be happy to help. Do visit our website to know more about us, and to have a look at our previous work, and our portfolio. We look forward to hearing from you!

Exhibitions in Germany: May 2019

The exhibition industry never sleeps in Germany. Be it winters, be it summers, be it rain, hell or high water, the industry is always on its toes. All through the year, the venues and the halls remain booked. Sometimes the exhibitions are one after the other, at other times, there is a long gap between two consecutive fairs. But there is no month, which doesn't see at least one fair!

Be that as it may, we take a look at the fairs coming up in Germany in the month of May 2019.

The first important fair of the month is, the IFFA. Opening on the 4th of May 2019, and running till the 9th of May 2019, the IFFA in Frankfurt is supposedly, the number one fair in the meat industry. It, once again, brings together all the players from the industry, retail and butchers trade. About 63,000 people are expected to visit, and with about a thousand exhibitors, they will definitely not be disappointed.

Stand Design at the ECS 2019, Nuremberg, Germany.

The next important fairs in May 2019, will be the Techtextil, and the Texprocess fairs which will be held concurrently from the 14th till the 17th of May 2019, in Frankfurt. The Techtextil will display the entire range of technical textiles, functional apparel textiles and textile technologies, while the Texprocess, on the other hand is the leading fair for the garment manufacturing and textile processing industry.

If you would like to give your stand at any fair, a distinct identity, please do get in touch with us. We look forward to be of help. We, at Studio One Designs Pvt. Ltd., have strategic tie-ups with leading stand constructors all over Europe, to give our clients flawless service, the best designs at the best prices, and above all, peace of mind and reliability.

Color as a design tool.

Colors are a very important, yet very subjective, tool in the design industry. They can be very effective and yet very under-rated, as a component of design. Due to cultural considerations, or prior association of a color with a particular emotion, they can evoke entirely different reactions in different people. Red, for example, could evoke a feeling of euphoria and happiness in some people and a feeling of lurking danger in some others. The context, in which the color is visible, also decides the reaction that it will elucidate in a particular person.

Image courtesy: http://www.internimagazine.com/last_news/news_agenda/may-design-series-il-design-incontra-il-business/attachment/exhibition-design-from-ab-rogers-may-design-series-2013-london-uk-2/

Where exhibition design is concerned, one has to realize that it has a very peculiar problem, so far as creating brand equity is concerned. Unlike a normal composite market place, where one comes across many shops selling many different wares; in an exhibition, there are rows and rows of stalls selling pretty much the same set of goods or services. Furthermore, since the exhibition usually has a fixed display period of, maybe a few days, again unlike a normal marketplace, the visitors have to hurry through it all. Now, imagine yourself in an exhibition as a visitor, where you have to go through aisle upon aisle of various vast halls, all having stalls on both sides, offering the same things, and having to decide which booth to go into, and which to give a miss. Add to all the confusion, the fact that all you have is maybe three or four days to do it all!!

This is where, like other components of design, and probably more prominently, color comes into play. The overall color scheme is a major contributor to the character, ambiance, and feel of the booth. It can convey the corporate message of the exhibitor, or put forth the status of the company, or establish its brand equity in a very powerful, yet subtle way. Unfortunately, most exhibitors seem to be color blind, and stick to the corporate color palette for inspiration, rather than explore the entire color wheel. The designers too, prefer to pick the safer, more neutral color combinations, rather than experiment with newer shades or colors. But, wherever they are allowed to, and wherever they do, the results are absolutely stunning to say the least.

What do you think? Fell free to let us know!!

Do get in touch with us, to discuss the possibilities that are associated with your participation in your next fair or trade show. We look forward to hearing from you