Over the past few months that I have used the internet as a virtual library, a constant source of creative energy and inspiration for ideas and thoughts, I have experienced what should have been the first lesson to be taught in any design school; that design is not so much about creating various myriad shapes in lots of colors, shades and hues that fill up an entire space that lies at our disposal, as it is about creating an ambience, an environment that effectively conveys an idea or an image that the client wants to project, without in any way interfering with the existence of that idea or that image. Design is not so much the painting that we see and appreciate, it is the canvas that is painted upon, it is the colors that are splashed across the canvas, it is the brushes and the palettes that are nowhere to be seen by the time the painting is hanging in the gallery!!
More so when we talk about exhibition stand design. When we sit down to design a stall for a client, for a fair that he is participating in, the first very strong urge is to put in some elements in very eye-catching shapes and colors. When a presentation is made before the client, it is these shapes and colors that stand out and help sell the design. Unfortunately these very shapes, forms and colors, sometimes interfere with the display and instead of making the display more powerful and eyecatching, which should be the primary aim of exhibition stand design, they stand out in direct competition and conflict with the display itself!!
I am posting below some pictures that I have come across over the net, that, in spite of their simplicity and their apparent lack of any flambouyance, are very powerful and eye-catching and very effective in their primary aim; to enhance the quality of display.
Stand Design at the Heimtextil, Frankfurt |
Stall Design at the GDS |
Booth Design for Home Furnishings at the Heimtextil, Frankfurt |
Please do note, that these designs and pictures have been collected from the net, and I do not in any way claim ownership or copyrights of these designs. The copyrights lie with the designers of these stands. If the owners feel that their copyrights have been infringed upon, please feel free to send me a mail and I will remove these images immediately.